Online Course

Courses turn what a channel gives away into something people pay for. The paid version supplies order, exercises, accountability and support that a free playlist does not, and the format suits creators whose audience arrives with a goal rather than for entertainment.

Two things get underestimated. Selling to a small engaged audience beats selling to a large passive one, so subscriber count predicts course revenue badly. And the work carries on well past launch: refunds, questions, updates when the software changes, and fresh marketing for every launch after the first. A course keeps asking for attention long after the recording is finished.