Paid promotion disclosure

It lives in a video's advanced settings and tells YouTube the upload carries a commercial arrangement. Ticking it puts a short notice in front of the viewer. The policy covers anything received in exchange for coverage, so free product and paid travel count as much as a cash fee does. The disclosure regulators want is a separate obligation on top. Advertising rules in the UK and the US expect the label to be clear, up front, and somewhere the audience will genuinely see it, which a hashtag buried in the description does not achieve. Saying it out loud on camera is the safe version.