Other Platforms & Creator Culture

Reaction video

Also called: reaction content, react video

Reaction videos put a creator's commentary over somebody else's video. Done well the commentary adds analysis, expertise or a real second perspective, and that is what the audience turns up for. Done lazily it is a person watching a video in silence, which invites both a copyright claim and YouTube's rules against generic, repetitive output. Two separate systems can catch it. Copyright is decided by the rights holder and the law, whereas monetisation eligibility is decided by YouTube, and clearing one says nothing about the other.

More in Other Platforms & Creator Culture

All 124 Other Platforms & Creator Culture terms

Trying to put this into practice? The Chewbr Knowledge Bank walks the whole upload workflow, phase by phase.