Algorithm, Search & Distribution
Research tab
Also called: Studio Research tab, searches across YouTube
Search demand inside Studio Analytics lives here: top searches from your own audience over the past 28 days, searches across YouTube more broadly, and content gap flags where people are searching for something and not finding enough good results. The name has moved around a lot. YouTube launched it as Research, renamed it Inspiration in 2024, and it now sits as the Trends tab.
Volume appears on a relative interest scale, from very low to very high, so it tells you what is in demand next to other terms without telling you how many people are typing it.