Planning, Scripting & Ideas
Seasonal content
Also called: seasonality, holiday content, calendar content
Some searches appear at the same point every year and then vanish for eleven months. Seasonal content aims at those windows: gift guides in November, tax questions in January, revision videos before exams.
Timing is where people go wrong. Demand builds ahead of the date, so a Christmas video published in mid-December has already missed most of it. Google Trends filtered to YouTube search shows the shape of a season and the point it starts to rise, which is a firmer guide than the date in the diary.