TikTok Creator Rewards Program

Previously the Creativity Program Beta, it pays on qualified views of original videos longer than one minute. Reposts, duets, stitches, ads and anything under the minute are all excluded, and views only count from the countries where the scheme runs.

Entry requires 10,000 followers, 100,000 video views in the previous 30 days, an account in good standing and a creator aged 18 or over. The rate moves. TikTok adjusts it periodically, so income from the same view count varies month to month, which is why most TikTok creators treat the programme as a top-up alongside brand work.