X

X is where a lot of the creator industry talks to itself: platform announcements, algorithm rumours, launch threads and arguments. For a video creator it works as a distribution and relationship layer rather than a place to grow a channel from cold. Its value is visibility. Brands, tool makers and other creators are all reading, which turns into collaborations and deals far more often than it turns into views, and one of those is worth more than a thousand extra impressions on a post. Keep the handle consistent with your channel name, since the account is doing brand work whether you treat it that way or not.