Channel Positioning

Positioning is the answer to why someone picks you over the twenty other channels covering the same subject. It exists only relative to what else that viewer could open. A cooking channel positioned as fast weeknight food for people who hate cooking is a different proposition from one positioned as restaurant technique at home, even where the recipes overlap. Much of the work happens outside the videos, in the channel name, the banner, the trailer and the run of titles someone sees on your channel page. A useful check: if a regular viewer cannot describe your channel in one sentence, the positioning is doing nothing.