Channel Strategy & Niche
Underserved Audience
Also called: under-served audience, neglected audience
Supply and demand set what a video earns in views. When more channels pile into a topic without more people wanting it, views per video fall for everyone covering it. An underserved audience sits on the other side of that, a subject where interest exists and the shelf is thin.
Finding one means looking at what people ask for and cannot get: comments requesting a version that does not exist, forum threads with no good answer, searches that return nothing useful. The mistake is reading a small audience as an underserved one, when nobody making videos about a thing can simply mean nobody wants it.