Channel Strategy & Niche
Channel Rebrand
Also called: rebrand, channel refresh, renaming a channel
A rebrand keeps everything YouTube already knows about you: the subscriber list, the watch history connecting you to viewers, the monetisation status. That makes it far less risky than the usual alternative people weigh up, which is starting a second channel from zero. Your display name changes in Studio and is shared with other channels, while your @handle is unique across YouTube and is what people type to tag you, so change that one only when you are certain. What decides whether a rebrand lands is the videos. Viewers subscribed to a kind of video, and fresh artwork over the same output changes nothing they can see.