Monetisation & Revenue
Cost Per View
Also called: CPV
On skippable in-stream ads the advertiser is charged when a viewer reaches 30 seconds, or the end if the ad is shorter than that, or interacts with it. In-feed and Shorts formats bill earlier, at around 10 seconds or on a click. Anyone who skips before the threshold costs the advertiser nothing, which is why the format exists at all and why a skippable ad can afford a slow opening. Creators meet CPV from the other side of the same auction. It is what an advertiser pays for a view, while your share arrives later as RPM, after YouTube's cut and after however many ads your video actually served. The two figures are related and they are never the same number.