Audience, Community & Membership

Creator Awards

Also called: play button, silver play button, gold play button, YouTube plaque

Play button is what everyone calls them. Creator Awards are framed plaques sent to channels that cross set subscriber milestones, running from Silver up through Gold, Diamond and Red Diamond, each a different size and finish. They do not arrive on their own. An eligible channel is invited to claim its award through Studio, YouTube checks the account against its policies first, and a channel carrying strikes or artificially inflated subscribers can be turned down. Delivery then takes weeks. Beyond the unboxing video the award changes nothing about performance, since each upload is judged on how it does with the viewers watching now, whatever the subscriber count behind it.

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All 74 Audience, Community & Membership terms

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