Other Platforms & Creator Culture
Lead magnet
Also called: freebie, opt-in
A checklist, a template, a preset pack, a short email course, a spreadsheet: anything a viewer wants enough to hand over an address for. It sits behind a signup form on a landing page, and your video, description or pinned comment points at it.
The ones that work solve a small, specific problem the audience already knows it has, and can be used the same day. Narrow and immediately useful beats broad and generous, because a fifty page guide gets downloaded and never opened. It also has to line up with whatever you eventually sell. A list built on a freebie unrelated to your work is a list of people who will not buy the related thing.