Brand Deals, Sponsorship & Business
Landing page
Also called: squeeze page
A landing page strips out the navigation and the competing offers. What remains is a promise, a reason to believe it, and one button. Traffic arriving from a video is warm and impatient, and a homepage that asks those people to choose between eight menu items will lose most of them before they read anything.
Match the page to the promise your video made. If the video said free checklist, the page says free checklist in the same words above the fold. Add a tracking parameter to the link too, because the video with the most views is often nowhere near the one sending sign-ups.