Other Platforms & Creator Culture
Link in bio
Also called: bio link, Linktree
Most social profiles allow one URL, so creators point it at a page carrying the rest: the channel, the newsletter, the shop, the current video. Linktree and its rivals do this, and so does a plain page on your own site, which is the better option because you keep the analytics and the domain. Every extra link on that page costs you clicks on the others. A hub with 15 options spreads attention thinner than one with 3, and the top slot should hold whatever you actually want people to do this month.