Brand Deals, Sponsorship & Business
Media kit
Also called: press kit, creator media kit, EPK
A media kit answers a brand's questions before they ask them: who you are, who watches, where they live, how recent sponsored videos performed, and what your rates are. A 3-page PDF is plenty, and it travels better than a link that wants an account before it opens.
YouTube Studio now builds one for you. Creators in the Partner Programme can download a Media Kit from the Earn page, pre-filled with audience data pulled from their own analytics. Whichever version you send, refresh the figures before every pitch, because a kit quoting last spring's numbers reads as a channel nobody is paying attention to.