Brand Deals, Sponsorship & Business
Sizzle reel
Also called: showreel, highlight reel
Sixty to ninety seconds of your strongest moments cut to music, with a few numbers on screen and a plain statement of who the audience is. Brands watch the opening ten seconds and skim the rest, so the best material goes at the front.
It does a different job from a media kit. The kit carries the detail: reach, demographics, rates, past partners. The reel proves you can hold attention, which a PDF cannot do. Refresh it when your format changes, because a reel full of work you no longer make will win you the wrong enquiry.