Brand Deals, Sponsorship & Business
Post-campaign report
Also called: wrap report, campaign recap, results report
A report closes the loop on what the brand paid for. It carries the delivered assets, the performance figures from the platform, an audience breakdown, any link or code data, and a short read on what those numbers actually mean. Screenshots from analytics beat typed figures, because the brand's marketing team has to show them internally.
Most creators never send one. That is exactly why sending a decent one puts you ahead. Get it over within a week or two of the campaign finishing, while the person who signed it off still has to justify the spend.