Brand Deals, Sponsorship & Business
Product placement
Also called: paid product placement, in-frame placement
The brand pays for presence. Their drink sits on the desk and their laptop is the one you open, while nothing in the script draws attention to either. Rates usually sit below a spoken integration because the brand is buying visibility instead of your endorsement.
Disclosure still applies. Payment or free product in exchange for the appearance makes it a paid promotion, which means ticking the paid promotion box in Studio and, depending on where you and your audience are, saying so in the video and description as well. Silent placement does not mean undisclosed placement.