Perpetuity

Usage rights are priced on where material runs and for how long. Three months of paid social is one number, a year of connected TV is another, and perpetuity removes the clock altogether, so a brand can keep running your face and your voice for as long as it fancies.

Plenty of contracts pair it with whitelisting or paid amplification, which turns your video into an advert with media spend behind it, still with no expiry. None of that is unreasonable once it is paid for. It becomes a red flag when the clause appears inside a flat fee quoted for one integration.