Shorts & Vertical Video
Snapchat Spotlight
Also called: Spotlight
Spotlight launched in late 2020 and works separately from the friends and Stories parts of the app. What plays is chosen by Snapchat's ranking systems, so a video can reach people with no connection to you. Creators earn through Snapchat's monetisation programme, which shares revenue from advertising placed against qualifying videos and sets its own follower and view-time thresholds.
Cross-posting works up to a point. The audience skews younger than YouTube's, and Snapchat's guidelines exclude videos carrying another app's watermark, so anything you repurpose has to come from the clean master file rather than a download off TikTok.