Other Platforms & Creator Culture

Storytime

Also called: story time video

The whole format is one story: something that happened to the creator, told in order, with the interesting part withheld long enough that people stay for it. It travels because it costs nothing to make and because a specific story about one person lands harder than a general point about everyone. YouTube grew a generation of channels on it, and short-form revived it in 60-second form. The failure is a story with no turn in it.

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