Brand Deals, Sponsorship & Business
Upfront deposit
Also called: deposit, advance payment, 50 percent upfront
A deposit turns a promise into a commitment. Fifty per cent on signature with the balance on delivery is the usual split for creator work, and the second half often falls due 30 days after the video goes live. For a new client, a long production, or any job where you are buying props or travel, get it agreed in writing before you film a frame.
Agencies push back and cite their standard payment terms. That is a negotiation rather than a law, and a brand unwilling to commit any money before you spend a week on their video has told you how the invoice will go.