Brand Deals, Sponsorship & Business
UGC creator
Also called: user-generated content creator, UGC deal, UGC ad
The work looks like a normal creator video. Filmed on a phone, unpolished on purpose, one person talking to camera about a product. The difference is where it ends up. The brand owns the footage and runs it in its own adverts and on its own accounts, so nobody sees it on your channel at all. Payment comes per deliverable, often per video or per bundle, with usage rights priced separately. Two things people get wrong. An audience is optional for this work, since you are hired for the performance and the footage, and the usage terms decide whether the fee was ever fair.