Brand Deals, Sponsorship & Business
YouTube BrandConnect
Also called: BrandConnect, YouTube Brand Connect
BrandConnect grew out of YouTube's FameBit acquisition and matched eligible creators with advertisers, handling briefs, contracts and payment inside YouTube instead of over email. Access was limited by market, channel size and standing, so most creators never saw the tab at all. YouTube has been replacing it with Creator Partnerships, a Gemini-powered hub that lives in YouTube Studio for creators and in Google Ads for advertisers, and that adds a route for brands to turn organic creator videos into paid ads. Rollout runs market by market. Either way, treat it as one lead source among several rather than the way brand deals happen.