Brand Deals, Sponsorship & Business
Influencer marketing platform
Also called: creator marketplace, brand marketplace, campaign platform
These platforms sit between advertisers and creators, holding a searchable database of channels with audience data, past campaign performance and asking rates. A brand filters for what it wants, sends briefs in bulk, tracks deliverables and pays through the platform. For a creator, being listed means offers arrive without pitching. The cost is competing on a filtered list where price is one of the sortable columns, and rates through platforms tend to run below what the same work fetches direct. Treat them as a floor.