Whitelisting

Also called allowlisting or creator ad licensing. The brand pays for the placement and controls targeting, budget and duration, while the post keeps the creator's name, profile picture and often their existing engagement, because a familiar face in a feed outperforms an obvious advert. Price it as a separate line from the content fee and put an end date on it. Agree what may be edited too, since ad platforms allow changes to copy and calls to action.