Channel Strategy & Niche

Channel Reset

Also called: channel reboot, starting over, wiping the channel

It comes up when a creator has changed subject and the old videos have started to feel like an embarrassment. The options run from unlisting a handful to deleting everything and rebuilding the branding.

Deleting is the part to think hard about. Every one of those videos is a door into the channel, and some of the people who would have walked through it were going to like the new work too. Take them down and the routes close for good. Unlisting gives you the same tidy channel page while keeping each video reachable, and in practice a channel's direction gets reset by what you publish next.

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Trying to put this into practice? The Chewbr Knowledge Bank walks the whole upload workflow, phase by phase.