Channel Strategy & Niche

Personality-Driven Channel

Also called: personality-led channel, personality-based channel

Two channels can cover identical subjects and work in completely opposite ways. On a format-driven channel the structure carries it, and a competent presenter can be swapped in without much loss. On a personality-driven channel the audience came for one specific human. The topics are close to an excuse. That builds unusual loyalty and makes sponsorship easier to sell, since a recommendation from someone people feel they know converts well. The cost is that none of it delegates. Every video needs the host on camera, holidays show up in the publishing schedule, and selling the channel later is near impossible, because what a buyer would be paying for walks out of the door.

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