Brand Deals, Sponsorship & Business
Co-branded product
Also called: collab product, collaboration drop
The creator brings audience and design input. The brand brings manufacturing, distribution, retail relationships and the money at risk. Set against launching your own line, it is faster, cheaper to start and much less likely to leave you sitting on unsold stock. What you give up is margin and control, since the revenue share is usually thinner than owning the product outright and the brand holds final say on quality.