Dedicated video

The whole runtime belongs to the sponsor's product: a review, a build, a tutorial, a challenge using it. Rates run well above an integrated read, because the creator is giving up a slot in the upload schedule and handing topic choice to the brand. That is also where the risk sits. An audience will forgive a sixty-second read inside a video they chose to watch, while a video that exists because somebody paid for it asks a great deal more of them, and a run of these wears on trust faster than anything else in a deal. Disclosure covers the whole video, so the paid promotion label and a spoken mention both belong at the start.