Channel Strategy & Niche
Upload Schedule
Also called: posting schedule, upload cadence, upload frequency, posting frequency
Two separate things hide inside the phrase. Frequency is how many videos go out in a period. Cadence is whether they land predictably enough that an audience can expect them.
Most creators set the schedule from ambition and then miss it. A rate you can hold through a bad month beats one that collapses in week six, because the schedule is a promise to your audience and every missed slot costs a little of it. Time of day is not something YouTube's systems optimise for on Shorts, and an evergreen video can keep surfacing for months or years after publication, so the day you pick matters less than the fact that you keep picking it.