Other Platforms & Creator Culture

Engagement farming

Also called: engagement bait

Ask a question nobody needs answered, post a take you know is wrong, run a giveaway with a tag-three-friends rule, and the numbers move. Platforms read engagement as a quality signal, so it works for a while almost everywhere. The bill arrives later. An audience trained to argue in your comments turns up for arguments and has no interest in whatever you actually make, which shows as engagement climbing while watch time and subscribers flatten.

More in Other Platforms & Creator Culture

All 124 Other Platforms & Creator Culture terms

Trying to put this into practice? The Chewbr Knowledge Bank walks the whole upload workflow, phase by phase.