Other Platforms & Creator Culture
Engagement farming
Also called: engagement bait
Ask a question nobody needs answered, post a take you know is wrong, run a giveaway with a tag-three-friends rule, and the numbers move. Platforms read engagement as a quality signal, so it works for a while almost everywhere. The bill arrives later. An audience trained to argue in your comments turns up for arguments and has no interest in whatever you actually make, which shows as engagement climbing while watch time and subscribers flatten.