High-CPM Niche

Rates follow what an advertiser can sell to the audience. Business, finance, software and insurance viewers are worth a lot; broad entertainment and general lifestyle viewers are worth less. Country matters as much as subject, since an audience in an expensive advertising market pays better than the same audience elsewhere. Two warnings. Ad rates are one slice of channel income, and creators earning well beyond ad revenue usually get there through sponsorship, products or services, where a small committed audience beats a large idle one. And a subject you find dull will out you within a month, whatever it pays.