Brand Deals, Sponsorship & Business
Influencer marketing agency
Also called: campaign agency, brand-side agency
Brands hire them to find creators, negotiate rates, handle contracts and briefs, chase deliverables and report on results. Your contact there is helpful and easy to deal with because a smooth campaign is their product, and they will book you again if you deliver on time, which makes the relationship worth looking after.
They are still paid by the brand. Getting a keen price and broad usage rights is part of their job, so an opening offer reflects the budget they were given rather than your worth, and a standard contract asks for more than you need to hand over. A talent manager or creator agency represents you and takes a cut of your fee. Know which one is on the call.