Usage rights

It turns on what the brand may use the content for, where they may run it, and for how long. Organic reposting on the brand's own accounts is the mild end. Paid usage is the expensive end, where the brand runs your face and voice as an advert, sometimes from their own ad account against your handle, which is whitelisting. Perpetual, worldwide, all-media rights should cost a great deal more than a single sponsored video, and they get slipped into first drafts at no extra fee all the time. Price the term separately and put an end date on it.