Brand Deals, Sponsorship & Business
Loan-out company
Also called: loanout, personal service company
The creator is employed by their own company, and that company signs the brand deal, the agency agreement and the production contracts. It is standard at talent scale in the US and common in the UK as a limited company, where it can also sit between the creator and personal liability.
Reasons vary by country: how income is taxed, being able to pay a salary and hold profits back, cleaner accounting for staff and equipment, and clients who prefer invoicing a business. It adds filings, accounts and a cost floor, so below a certain income it costs more than it returns. Get the threshold from an accountant where you live.