Brand Deals, Sponsorship & Business
Livestream sponsorship
Also called: sponsored stream, stream sponsor
Live sponsorship buys presence during a stream: a scripted read at set intervals, a persistent logo on the overlay, a branded segment, a giveaway, or a product used on camera. Pricing usually starts from average concurrent viewers and stream length rather than the total view count a VOD eventually reaches, since the sponsor is paying for the live room. Two clauses matter more here than in a pre-recorded deal. What happens if the stream fails technically, and whether the VOD stays up with the sponsor content in it, because a stream left on the channel keeps delivering long after the payment cleared.