Other Platforms & Creator Culture
Newsletter
Also called: email newsletter
Subscribers on YouTube are permission to appear in somebody's feed if the recommendation system agrees. Email addresses are a direct line, and they survive a strike, an algorithm change or a platform you decide to leave. The tension is honest. Growing a list means sending people off YouTube mid-session, which costs you watch time, so most creators keep the ask in the description and the end screen rather than the middle of a video.