Brand Deals, Sponsorship & Business
Scope creep
Also called: out-of-scope work, extra deliverables
It rarely arrives as one big ask. The brief was a 60 second integration. Then could you also cut a vertical version, and post it on your own channels, and put the product in the thumbnail, and can we have another round of revisions. Each request is small enough that refusing feels awkward, and the total is a second video's worth of work for no extra money.
The defence is written down before anything starts. List the deliverables, the number of revision rounds, the usage rights and the platforms, then put a rate against anything outside that list. After that a new request has a price attached.