Sponsored integration

Three formats get sold: a pre-roll ahead of the content, an integration inside it, and a dedicated video about the product. Integrations usually price above pre-rolls, since they sit inside something the viewer chose rather than in front of it. The ones that work connect to the video around them, so the sponsor arrives at a moment where it makes sense to arrive. Disclosure is a legal requirement in the UK and the US whichever format you sell, which means ticking the paid promotion box in Studio and saying it out loud too, because the box on its own is easy for a viewer to miss.