Sponsorship CPM

A brand takes the fee, divides it by the views the video is expected to reach, then multiplies by a thousand. That single figure lets a media buyer compare one creator against another and against paid media generally. Rates move on audience country, on niche, on how much of the video the sponsor gets, and on whether usage rights or exclusivity are included. Two habits protect you here. Quote against a realistic median of your recent videos rather than against your best one, and get paid on the delivered video rather than on a view target, since a guarantee moves the risk of a slow week onto your side.