Statement of work

A statement of work lists the pieces: one 60 second integration, two Shorts, one static post. It sets the dates, who approves what and by when, how many revision rounds are included, and what happens if either side runs late. It exists to end the argument that starts three weeks in, when somebody says they assumed a second video was part of it. Two clauses get left out and later regretted. Exclusivity sets how long you are barred from working with competitors. Usage rights decide whether the brand can run your video as a paid ad, for how long, and at what extra cost.