Superfan

Every audience has a core that behaves differently from everyone else. Superfans watch the back catalogue, turn up in the first hour, join the membership, buy the thing, and recommend you unprompted. They are a small fraction of the total, and they account for most of the money that comes directly from the audience.

The common mistake is making everything for them. A channel that only speaks to its core reads as impenetrable to a newcomer, and it stops growing.