Channel Strategy

Strategy answers three questions before any video exists: who is this for, what do they get, and what brings them back. Format, length, upload rhythm and packaging all follow from those answers. Without them a channel becomes a list of unrelated attempts and each new video has to find its audience from scratch. It needs revisiting too. A strategy should change when the audience does, and the common failure is holding a format long after the returning-viewer numbers stopped supporting it. The useful test is whether yours tells you what to say no to.