Brand Deals, Sponsorship & Business
Tracking link
Also called: attribution link, tracked URL
Two forms turn up in deals. A vanity path, such as the brand's site with your name after the slash, and a tagged URL where UTM parameters or an affiliate identifier sit in the query string. Both let the advertiser attribute a signup to your video, which is what any performance-based fee gets paid against.
Read what the tracking actually counts before signing. The attribution window, whether app installs register at all, and whether a viewer who searches the brand name gets credited to you all move the payout. Shortened links break in descriptions more often than people expect, so test yours on a phone after publishing.