Hybrid deal

You get paid something whatever happens, then more if the video delivers. The base covers your production cost and your time, and the variable half is tied to clicks, signups, sales or a view bonus that pays out once the video crosses an agreed number. Brands like the structure because it shares the risk, and creators with a converting audience often out-earn a flat fee this way. Read the tracking terms before signing. The attribution window and who reports the numbers decide whether the upside is real or decorative, and a base fee that fails to cover the shoot is a bad deal whatever sits on top of it.