Brand Deals, Sponsorship & Business
Performance bonus
Also called: view bonus, bonus structure, kicker
A deal might pay a base fee plus an additional amount at 100,000 views, or a per-sale rate once a discount code passes a set number of redemptions. Brands like it because it caps their risk, and creators like it when their videos routinely clear the threshold.
Read the mechanics before agreeing. Which views count, measured where, and over what window? A 30 day threshold and a 90 day threshold are very different bets. Watch for a low base fee dressed up with a large bonus the channel's median video would never reach. Get the tracking method written down too, because a bonus you cannot verify is a bonus you will end up arguing about.