Brand Deals, Sponsorship & Business
Insertion order
Also called: IO
Standard practice across the agency side of advertising, and increasingly how larger brand deals reach creators. The document names the deliverables, the dates, the fee, the payment terms and whatever usage rights the brand is buying, and it points at a separate set of terms and conditions doing the real legal work.
Those attached terms are where the trouble sits, because they were drafted for media buying rather than for a person with a channel. Exclusivity clauses running for months, unlimited paid usage of your video, and payment terms of 60 or 90 days all turn up as boilerplate. Every one of them is negotiable.