Brand Deals, Sponsorship & Business
Licence term
Also called: usage term, licence length, term of use
Term is one of the levers that sets the price of a deal, alongside where the content may run and how it may be edited. A three-month organic term on your own channel is a very different product from a two-year licence including paid media, and quoting one fee for both gives value away.
Watch for perpetual and in perpetuity, which mean forever. Watch equally for silence, since a contract granting usage with no end date can be read as unlimited. Price renewals separately, and putting the renewal rate in the original agreement saves the argument later.